TV Maven
Create a second screen app for mobile that provides an enhanced viewing experience while watching Game of Thrones.
I worked on a four-person team to create a second screen iPad app for the Game of Thrones TV series. We started by conducting interviews to identify our target users, determining the purpose of our app, and generating the persona of our target audience segment. Based on our secondary research and user interviews, we developed scenarios for the app, created task and navigation flows, and designed and prototyped the app screens.
Problem Statement
My Role : Research, storyboard, UX, UI
After the user logs in, they can enter their go to resources in terms of the blogs and websites they follow when it comes to
looking up their favorite shows.
The Tag button enables the user to quickly tag and save a particular part of the show that they might want to rewatch or look up based on their interests later, on completion of the episode without any interruption during the show.
Once the user taps the Sync Icon, the app uses the audio from the TV to sync with the show as it progresses.
In addition to providing users the ability to watch a recap and read the summary of the tagged scene, the app also pulls in and filters information of that scene based on each user's interests.
Initially each of us interviewed several people whom we thought could be potential users. Based on the data that we gathered both from our interviews as well as our secondary research, we saw a common pattern in the watching habits of people within a certain demographic. We generated the persona of our target user based on this data.
Process
Based on our research, these are the factors which determined the shows our target users chose to start watching and the reasons that made them continue following the show.
We identified the most common categories of the show that our users currently spend time reading about and looking up and their go to resources (Social media, articles, blogs etc.) for each. We found that their prime time for following up a show was immediately after watching an episode. They spent most time looking up a show when they were new to it and need the most help during this time.
The above is the storyboard of the scenario of the way Charlotte decides whether she wants to continue following a new show before she has the TV Maven app.
This is the storyboard of the scenario of the way Charlotte determines if she wants to continue following Game of Thrones after she downloads the TV Maven app.
These are the touch points that the TV Maven app addresses and indicates how it helps deepen the users' interest in the show while enhancing their viewing experience.